definition of product

Mascara A cosmetic product applied to the eyelashes to thicken, lengthen, curl, and darken the lashes. The core carrier of mascara, that is, packaging mascara tube, is usually composed of cap, rod, brush, inner plug, bottle and other accessories, which are combined by injection molding or stamping molding.

1. Raw materials

Mascara tube accessories, such as bottles, caps, rods and other accessories, mainly ABS, POM, PP, LDPE, PETG and other plastic materials, bottles or caps also use aluminum base material, which depends on user needs. The brush material is generally fine wire + nylon, but also useful TPE material, according to the user for product positioning and choose different materials.

2. Forming process The various accessories of the mascara tube, such as the cap, rod and inner plug, are mainly obtained by injection molding, and the aluminum cap is often formed by stamping. And the bottle generally adopts squeeze blowing or injection blowing process.

3. Surface treatment Eyelash bottle has a variety of surface treatment methods, which can be carried out at the cap end or the bottle end, and can be treated by spraying, electroplating, oxidation and other processes.

4. Graphic printing In order to effectively convey the product and brand information of the enterprise, the lid and bottle of mascara can be hot stamping, pad printing, screen printing, heat transfer printing and other processes on the surface of the product.

Product structure

The structural parts of mascara tube are mainly composed of five parts: cap, rod, brush, inner plug and bottle. With the development of the industry, many packaging material manufacturers have carried out continuous innovation in the structure, such as the hose has also entered into the accessories of mascara tube. The mascara tube can also be innovated in shape, and users can design different shapes according to their brand positioning.

1. Lid description The lid of mascara, the inner structure is connected with the rod and bottle, not only to protect the health of the contents, but also to carry out graphic printing on the surface of the lid to convey the corporate brand and product information. The lid is generally made of ABS and other plastic products, as well as aluminum products, depending on customer needs. Because of different materials, different suppliers need to be selected for effective matching and selection.

2, pole pole is the main connection between the brush and the lid, his structure should be effectively matched with the size of the brush and the size of the lid structure, otherwise it is easy to pull out of the brush. At the same time, the rod provides sealing protection for the contents of the bottle through the effective coordination with the inner plug.

3. Brush Description The brush is the main connection between the mascara and the user. Its performance directly determines the user's experience of the product.  
4. The inner plug indicates that the inner plug plays the role of sealing the contents of mascara and ensuring the original ecology of the contents through the effective coordination with the rod and bottle. At the same time, the inner plug also allows users to use the amount of excess content, according to the need to dispose of. 5. Bottle description Bottle is the main carrier of mascara. In terms of shape, it matches with the lid, allowing users to carry out various designs according to the personality of products and brands. In terms of structure, it has become the main sealing protection god of contents through effective connection with the inner plug and rod.

Cosmetic application

As an important category of makeup materials, mascara is gradually accepted by the public.

Purchasing matters needing attention

1. A perfect mascara is 50% material and 50% packaging. 2. The shape of the material body and brush head determines the effect of the eyelash brush. 3. The inner plug of the eyelash tube is also very important. The tightness of the inner plug controls the amount of material pulled out, that is, the amount pulled out is not much, nor can it be less, to achieve a uniform amount, in order to brush the perfect eyelash effect. 4. At present, many manufacturers in China are in the situation of COPY, which only pay attention to the appearance, but not the function of the bottle. As a purchasing staff, the selection of packaging materials must be clear about the requirements of packaging materials (effect, material brush head, mascara brush head patent issues, if brand customers should pay more attention to choose international manufacturers with patent brush head).