Lipstick tube packaging design requirements

Lipstick tube packaging design requirements

With the continuous improvement of living standards, people's requirements for lipsticks are also increasing. Not only strict requirements are placed on the quality of lipsticks, but also the outer packaging design of lipsticks is also required to be exquisite and practical, easy to carry and so on. Next, let's discuss the requirements and future trends of lipstick tube packaging design.

The packaging design of lipsticks first requires designers to have a full understanding of the market, so as to know the preferences of customers, find out the positioning, and design unique cosmetic packaging. In addition to the basic requirements for lipstick packaging design to protect lipsticks from damage during transportation, the society now requires lipstick packaging design to be artistic, aesthetic, and unique, so that it can stand out from the crowd in lipstick packaging and promote consumption of purchasers.

Women are the main consumers who buy lipsticks. Whether the lipstick design is beautiful or not affects whether consumers buy this product to a certain extent. The packaging design of lipsticks needs to cater to consumers' preferences in appearance design and reflect individualized differentiation. The packaging design of lipstick can be said to be one of the means of marketing. In addition to its own efficacy, lipstick also represents a kind of culture, which can let people understand the corporate culture through the use and appearance of lipstick, deepen the impression of the company, and promote Brand loyalty is conducive to cultivating customer loyalty.

In addition, the packaging design of the lipstick tube needs to be beautiful and individual. A lipstick package with collection value is more likely to promote customers’ purchases, or a lipstick package that can be used for storage will also make people want to buy, and the design of such a perfect Excellent packaging needs a good design company to complete.

Changzhou Ivorie Shengmei Packaging Technology Co., Ltd. is a manufacturer and service provider of cosmetic packaging. The company produces various packaging products (such as cosmetic bottle series, cosmetic pen series) and packaging products. If you have production needs of cosmetic plastic bottles or glass bottles, welcome to call. The company has a professional R&D and design department and a large number of off-the-shelf products.