How to choose cosmetic packaging?

The rapid development of the Internet, prompting our lifestyle is diversified development, a large number of daily necessities appear in everyone's vision, and hope that consumers notice, among them, the beauty industry stands out. Cosmetics have long been a must-have item for women everywhere, and from purses and backpacks to bathroom cabinets and desk drawers, beauty products have been a ubiquitous part of everyday life.

Today, the cosmetics business has expanded into new areas. First of all, it is not only unique to women, a large number of men have also used, secondly, cosmetics are not only lipstick, eyeshadow, powder cartridges, etc., but also cleaning and care products, numerous markets, competition is becoming more and more fierce. Therefore, the appropriate cosmetic packaging is a good way to capture the eyes of consumers, and the packaging can also reflect the brand positioning and pursuit. After all, the first thing the supplier has to confirm before the product goes on the market is the packaging of the cosmetic product.

First, the first step in choosing cosmetic packaging: the design of cosmetic packaging

Step 1: Positioning

Define the personality of the cosmetics brand, define the personality of the cosmetics brand. Ultimately, what you're selling is the basics of how best to define the brand. It also informs your messaging and design programs that convey what you stand for.

2. Identify your audience

Your cosmetics target audience. According to different audiences to choose the packaging materials of cosmetics, of course, you also need to find an experienced cosmetic packaging injection molding manufacturer

3. Understand the cosmetics industry market

The better you know your competitors, the better you must position your brand for long-term success, get inspiration for your product line, and find inspiration for your cosmetic packaging products.

4. Make a product style sheet

Think about what your brand stands for and create a mood or style sheet for each of your product lines.

Second, choose the second step of cosmetics packaging: choose your customized cosmetics packaging container, customized cosmetics packaging box

The basics of cosmetic packaging design start with the type of container you use for your products. Based on the product you intend to sell, you will have a starting point for your design.

Cosmetic containers include bottles and boxes (plastic), powder cartridges, eyeshadow trays, blush boxes, powder jars, lip gloss tubes, lipstick tubes, perfume bottles, etc.

1. Good cosmetic packaging design elements

When looking for design inspiration, there are still a few core elements to keep in mind when it comes to the design process itself. You should always look for new competent experienced and creative manufacturers to implement your brand packaging.

Step 2: Color

Color plays a huge role in the design of cosmetic packaging. The industry, by its very nature, draws on a wide range of colors each with a unique role to play.

Step 3: Fonts

Cosmetics packaging containers of fonts, similar to colors, fonts and typography to convey their feelings and emotions. Choose the brand that best represents you, is unique and stands out.

Today's choice of cosmetic packaging method is the above, I hope to help you, as we pointed out, cosmetics business is super competitive. But it's also an industry full of opportunities to make markers. Choosing a good cosmetic injection molding supplier is half the battle, Changzhou Ivorie Shengmei Packaging Technology Co., Ltd. Can support from mold opening to injection molding one-stop customized service, welcome to negotiate with us.